We partner with technology-
driven healthcare services and
medical device companies to
accelerate growth

We partner with technology-
driven healthcare services and
medical device companies to
accelerate growth

Cognitionis is a healthcare venture advisory firm that provides growth-stage companies with access
to market-leading expertise that is normally limited to larger organizations with significant resources.
We partner directly with company executives and corporate boards to navigate complex regulatory,
legislative, reimbursement and strategic challenges in order to accelerate growth.
Cognitionis is a healthcare venture advisory firm that provides growth-stage companies with access to market-leading expertise that is normally limited to larger organizations with significant resources.

We partner directly with company executives and corporate boards to navigate complex regulatory, legislative, reimbursement and strategic challenges in order to accelerate growth.

ABOUT

We work with our portfolio in the following areas.

WHO WE ARE

Cognitionis is a joint venture between seasoned healthcare executive Alan Murray,
and the market-leading healthcare advisory firm, the Marwood Group.

Alan Murray has been President & CEO of Empire Blue Cross Blue Shield’s (BCBS) Commercial Business in New York since September 2018. Prior to joining BCBS, Alan worked as an Executive Consultant providing executives targeted solutions to their strategic problems in areas including health care administration, provider-payer collaboration, and corporate scale and growth challenges. From 2013-2017, Alan founded and served as President & CEO of Northwell’s CareConnect and North Shore-LIJ Health plan, the first provider-owned plan on the New York State of Health marketplace. From 2007-2012, he served as Vice President, New York Market Lead at United Healthcare.

Walt Breakell serves as Executive Vice President at Marwood Group, working with financial sponsors and healthcare corporations in analyzing regulatory and legislative issues, performing market analysis, and developing corporate strategy. Before joining Marwood in 2007 Walt spent a decade working in public affairs. He was educated at Amherst College where he graduated with honors and New York University’s Stern School of Business.

John Harris runs the Financial Advisory practice at Marwood Group. Over a 25-year investment banking career, John has advised early stage, middle market, and Fortune 100 healthcare companies on over $50B of M&A and financing transactions. While at Marwood, John has advised companies in evaluating and executing strategic alternatives in a variety of healthcare sectors, including managed care; healthcare technology; and acute, post-acute, and ambulatory care. Prior to joining Marwood Group, John was a Director in the Healthcare and M&A investment banking groups at Bank of America Merrill Lynch. He graduated Georgetown University magna cum laude with a B.S. in Finance and International Business.

Mohit (Moe) Kirpalani is a Founder and Partner at The Group Ventures, bringing over 30 years of entrepreneurship and business development experience. A Computer Technologist by qualification he began his career at a computer manufacturer in India Corporate Sales head and grew it to a few 100 million dollars. He has extensive experience in retail /brand strategy / manufacturing and product design. Moe is also on the board of TiE and on the Innovation Board of MS hospital and is an advisor to 8 other companies in the Fintech and Blockchain sector in various geographies globally.

SERVICES

We establish well-rounded, full-scale partnerships with the companies we serve.
Cognitionis structures its relationships as long-term partnerships that deliver significant
value to companies as they scale and mature. Cognitionis draws on unparalleled health
care-focused resources to offer a comprehensive suite of solutions, which are tailored to
meet the unique needs of its partners in order to drive meaningful long-term growth.
1. Financial Advisory & Capital Raising services are provided through an affiliated entity, Marwood Group LLC

SERVICES

We establish well-rounded, full-scale partnerships
with the companies we serve.
Cognitionis structures its relationships as long-term partnerships that deliver significant value to companies as they scale and mature. Cognitionis draws on unparalleled health care-focused resources to offer a comprehensive suite of solutions, which are tailored to meet the unique needs of its partners in order to drive meaningful long-term growth.

1. Financial Advisory & Capital Raising services are provided through an affiliated entity, Marwood Group LLC

WHO WE WORK WITH

WHO WE
WORK WITH

Cognitionis partners with select growth-stage, technology-driven
healthcare services and medical device companies. We use the
initial criteria below to evaluate potential partnerships.

Our highly selective process ensures that we only partner with companies
where clear synergies exist, and where we have confidence that
our unique capabilities will deliver meaningful value and growth.
If you fit these criteria, we are eager to hear from you.
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CONTACT

If you believe you would be a good fit for us, please send us a brief
description of your company, along with an explanation of how you
believe working with Cognitionis will help you achieve your goals.